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Betfred Insights Jackpot Tracker

UX Design Case Study

Project

Betfred wanted to introduce a new tool that would increase user excitement and engagement by showcasing live jackpot data. The core challenge was to make complex, dynamic data both visually appealing and effortlessly understandable, especially on mobile devices.

Goals

Present live jackpot data in a clear and engaging format
Ensure excellent usability across devices
Drive user engagement with specific games
Reflect Betfred's branding and visual language

Design Process

1. Discovery & Research

Stakeholder Interviews: Aligned on product goals and data capabilities
Competitive Analysis: Studied other gaming platforms to identify best practices and visual trends
User Personas: Created basic personas representing casual and high-stakes players

2. Wireframing & Structure

Focused on a clean, card-based layout to make each jackpot easy to scan
Introduced categories and filters to help users browse by game type or jackpot value
Prioritized mobile-first design, ensuring a thumb-friendly layout and clear call-to-actions

3. Visual Design

Used color-coding and iconography to differentiate jackpot types
Designed UI components that fit seamlessly into the existing Betfred brand system
Added visual hierarchy through typography and spacing to make numbers easy to read

4. Prototyping & Handoff

Created interactive prototypes in Figma
Walked the development team through UX flows and design specs
Provided assets and support throughout build phase

Designing the first version of the Jackpot Tracker taught me how to balance data-heavy content with visual simplicity. Collaborating closely with developers early in the process also ensured that the product was technically feasible and performant. I'm proud to have helped launch a feature that has become a recurring destination for Betfred users.

View Jackpot Tracker

Progressive Jackpot tracker showing which game jackpot is currently number 1.

Click Here

Betfred Insights Jackpot Tracker

UX Design Case Study

Project

Betfred wanted to introduce a new tool that would increase user excitement and engagement by showcasing live jackpot data. The core challenge was to make complex, dynamic data both visually appealing and effortlessly understandable, especially on mobile devices.

Goals

Present live jackpot data in a clear and engaging format
Ensure excellent usability across devices
Drive user engagement with specific games
Reflect Betfred's branding and visual language

9:41

Design Process

1. Discovery & Research

Stakeholder Interviews: Aligned on product goals and data capabilities
Competitive Analysis: Studied other gaming platforms to identify best practices and visual trends
User Personas: Created basic personas representing casual and high-stakes players

2. Wireframing & Structure

Focused on a clean, card-based layout to make each jackpot easy to scan
Introduced categories and filters to help users browse by game type or jackpot value
Prioritized mobile-first design, ensuring a thumb-friendly layout and clear call-to-actions

3. Visual Design

Used color-coding and iconography to differentiate jackpot types
Designed UI components that fit seamlessly into the existing Betfred brand system
Added visual hierarchy through typography and spacing to make numbers easy to read

4. Prototyping & Handoff

Created interactive prototypes in Figma
Walked the development team through UX flows and design specs
Provided assets and support throughout build phase

Designing the first version of the Jackpot Tracker taught me how to balance data-heavy content with visual simplicity. Collaborating closely with developers early in the process also ensured that the product was technically feasible and performant. I'm proud to have helped launch a feature that has become a recurring destination for Betfred users.

View Jackpot Tracker

Progressive Jackpot tracker showing which game jackpot is currently number 1.

Click Here

Portfolio

Email

Betfred Insights Jackpot Tracker

UX Design Case Study

Project

Betfred wanted to introduce a new tool that would increase user excitement and engagement by showcasing live jackpot data. The core challenge was to make complex, dynamic data both visually appealing and effortlessly understandable, especially on mobile devices.

Goals

Present live jackpot data in a clear and engaging format
Ensure excellent usability across devices
Drive user engagement with specific games
Reflect Betfred's branding and visual language

9:41

Design Process

1. Discovery & Research

Stakeholder Interviews: Aligned on product goals and data capabilities
Competitive Analysis: Studied other gaming platforms to identify best practices and visual trends
User Personas: Created basic personas representing casual and high-stakes players

2. Wire framing & Structure

Focused on a clean, card-based layout to make each jackpot easy to scan
Introduced categories and filters to help users browse by game type or jackpot value
Prioritised mobile-first design, ensuring a thumb-friendly layout and clear call-to-actions

3. Visual Design

Used colour-coding and iconography to differentiate jackpot types
Designed UI components that fit seamlessly into the existing Betfred brand system
Added visual hierarchy through typography and spacing to make numbers easy to read

4. Prototyping & Handoff

Created interactive prototypes in Figma
Walked the development team through UX flows and design specs
Provided assets and support throughout build phase

Designing the first version of the Jackpot Tracker taught me how to balance data-heavy content with visual simplicity. Collaborating closely with developers early in the process also ensured that the product was technically feasible and performant. I'm proud to have helped launch a feature that has become a recurring destination for Betfred users.

View Jackpot Tracker

Progressive Jackpot tracker showing which game jackpot is currently number 1.

Click Here