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Betfred Group

UX Design Case Study

Project

Betfred sought to develop a website that accurately reflects the brand and its services. The main challenge was to update the site while staying true to Betfred's established branding guidelines, ensuring a sophisticated and refined online presence.

Goals

  • Highlight all aspects of Betfred's offerings
  • Guarantee outstanding usability on various devices
  • Encourage user interaction with the main site and careers page
  • Deliver a mass of information in an engaging and visually attractive way

CAREERS

Be part of a winning team

One Betfred family… one goal… to transform the sports betting and gaming experience worldwide. Want to join us?

Join our team

Design Process

1. Discovery & Research

Stakeholder Interviews: Identified key elements essential for the site.

Company Analysis: Reviewed the previous group site to pinpoint issues and areas for enhancement.

Partners: Evaluated the possibilities and limitations concerning partnership brands.

 

2. Wire framing & Structure

Relocated the navigation bar to the bottom of the screen for a sleek, modern look.

Added a carousel featuring inspiring quotes from Betfred partners to encourage deeper engagement with the topic.

Focused on simplifying site navigation, given the variety of sectors included.

 

3. Visual Design

Focused on a crisp, white background to enhance readability and highlight the brand's identity.

Incorporated large, high-resolution images to showcase Betfred-sponsored events effectively.

Placed a strong emphasis on the uniquely shaped logo, demonstrating how the site design integrates seamlessly around Betfred.

Creating the careers site has helped me learn how to present a large volume of information in an engaging and attractive format. I utilised various images and visual elements to break up the text and reinforce the branding. With the design I've developed, I believe that aligning the careers site with this style will be a straightforward task.

Portfolio

Email

LinkedIn

Betfred Group

UX Design Case Study

Project

Betfred sought to develop a website that accurately reflects the brand and its services. The main challenge was to update the site while staying true to Betfred's established branding guidelines, ensuring a sophisticated and refined online presence.

Goals

  • Highlight all aspects of Betfred's offerings
  • Guarantee outstanding usability on various devices
  • Encourage user interaction with the main site and careers page
  • Deliver a mass of information in an engaging and visually attractive way

CAREERS

Be part of a winning team

One Betfred family… one goal… to transform the sports betting and gaming experience worldwide. Want to join us?

Join our team

Design Process

1. Discovery & Research

Stakeholder Interviews: Identified key elements essential for the site.

Company Analysis: Reviewed the previous group site to pinpoint issues and areas for enhancement.

Partners: Evaluated the possibilities and limitations concerning partnership brands.

 

2. Wire framing & Structure

Relocated the navigation bar to the bottom of the screen for a sleek, modern look.

Added a carousel featuring inspiring quotes from Betfred partners to encourage deeper engagement with the topic.

Focused on simplifying site navigation, given the variety of sectors included.

 

3. Visual Design

Focused on a crisp, white background to enhance readability and highlight the brand's identity.

Incorporated large, high-resolution images to showcase Betfred-sponsored events effectively.

Placed a strong emphasis on the uniquely shaped logo, demonstrating how the site design integrates seamlessly around Betfred.

Creating the careers site has helped me learn how to present a large volume of information in an engaging and attractive format. I utilised various images and visual elements to break up the text and reinforce the branding. With the design I've developed, I believe that aligning the careers site with this style will be a straightforward task.

Portfolio

Email

LinkedIn

Betfred Group

UX Design Case Study

Project

Betfred sought to develop a website that accurately reflects the brand and its services. The main challenge was to update the site while staying true to Betfred's established branding guidelines, ensuring a sophisticated and refined online presence.

Goals

  • Highlight all aspects of Betfred's offerings
  • Guarantee outstanding usability on various devices
  • Encourage user interaction with the main site and careers page
  • Deliver a mass of information in an engaging and visually attractive way

CAREERS

Be part of a winning team

One Betfred family… one goal… to transform the sports betting and gaming experience worldwide. Want to join us?

Join our team

Design Process

1. Discovery & Research

  • Stakeholder Interviews: Identified key elements essential for the site.
  • Company Analysis: Reviewed the previous group site to pinpoint issues and areas for enhancement.
  • Partners: Evaluated the possibilities and limitations concerning partnership brands.

 

2. Wire framing & Structure

  • Relocated the navigation bar to the bottom of the screen for a sleek, modern look.
  • Added a carousel featuring inspiring quotes from Betfred partners to encourage deeper engagement with the topic.
  • Focused on simplifying site navigation, given the variety of sectors included.

 

3. Visual Design

  • Focused on a crisp, white background to enhance readability and highlight the brand's identity.
  • Incorporated large, high-resolution images to showcase Betfred-sponsored events effectively.
  • Placed a strong emphasis on the uniquely shaped logo, demonstrating how the site design integrates seamlessly around Betfred.

Creating the careers site has helped me learn how to present a large volume of information in an engaging and attractive format. I utilised various images and visual elements to break up the text and reinforce the branding. With the design I've developed, I believe that aligning the careers site with this style will be a straightforward task.